Commercially focused marketing for brands that challenge the status quo
The strategy led marketing agency with a passion for creating aligned sales and marketing plans to outshine your competition.
How we can help you
We help challenger brands to level the playing field, deliver impactful plans, and gain market share.
We do this through a strategic approach to content marketing that engages with the right audience, with the right message, at the right time.
And while we love flexing our creativity with imaginative marketing campaigns, our primary focus is on how marketing works harder to make more money for your business.
That’s why you’ll find us getting stuck into the numbers, collaborating with your sales team, and striving to develop a deep understanding of your wider business strategy and the role that marketing plays in achieving your goals.
Discover more about our results…
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swim!
Exceeded sales targets by 130%
Drove 93% increase in traffic from social channels
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Frövi
Drove 93% increase in traffic from social
Over 4,500 lead magnet downloads in 5 months
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Beth Tweddle Gymnastics
20% increase in memberships
Grew prospect email database by 85%
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HVDS
Increased leads by 25%
Increased social traffic by 60%
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Parma
Built new Shopify site with SEO and product migration leading to an increase of web sales by 50%
Web traffic increase by 230%
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Light Directions
Designed new website to launch into UK market, including full update of website copy
Full SEO migration and optimisation
You’ll be in great company:
“Support from The Underdog Agency has led to significant member growth and retention. They helped us achieve short term commercial goals balanced with long term brand and developed a well-rounded marketing strategy that aligns with our brand vision.
Their strategic marketing led to an increase in engagement and enquiries.”
Becky Adlington OBE
Owner and Brand Director, swim!
“We were sceptical of outsourcing our marketing at first, but we have found the Underdog agency to be proactive, productive and trustworthy.
They got under the hood of the business to form a full digital strategy and have delivered on this through lead generation and brand awareness growth across SEO, Google and LinkedIn.
We see them as an extension of the team, and they are not afraid to make improvements and adapt quickly to the changing needs of our business. Happy to recommend the Underdog team!”
Wyn Dormer
Managing Director, Unisan
“Underdog Marketing was recommended to us and we have been delighted with their work.
They quickly grasped our message and our company language – better than any other agency we have used.
Friendly staff, efficient activities, and tangible results.”
Phil Pittock
Director, Parma
