The Underdog Agency is a bold and relentless digital marketing team with an ambitious mentality.

Drawing on years of both client-side and agency marketing expertise alongside a team stacked with passionate specialists, we support our partners with the same level of drive and determination that you would expect from a member of your own team.

We pride ourselves on providing an in-house level of commitment combined with the expertise you expect from an external agency.

Our Directors

Meet the experienced leaders who care as much about your business as you do, and know how to turn ideas into impact.

DIRECTOR
I launched the Underdog agency to fix a problem I saw too often: a disconnect between creative output and real commercial impact.
Too many agencies focus on making things look good, but miss the bigger picture. I believe marketing should be embedded in a business, not just supporting it from the sidelines. That’s why I built an agency that acts like an extension of our clients’ teams. We're here to understand our clients' commercial goals, solve real problems, and drive growth.

DIRECTOR
I’ve spent my career helping businesses align their marketing with their bigger commercial picture. Too often, strategies get built in isolation, looking good on paper, but disconnected from what the business really needs.
With board-level experience across several industries, I bring a strategic lens that ensures marketing isn’t just a creative exercise, but a driver of growth and positioning. My focus is always on stepping back, understanding the full context, and making sure every marketing move supports the wider business objectives.