Supporting the strategic expansion of Frövi into the USA.
The campaign aimed to promote the opening of a brand-new showroom at NeoCon23, the leading platform and most significant event in the commercial interior design industry in the USA.
The campaign covered multiple social media platforms, including LinkedIn, Facebook, Instagram, and Pinterest, to raise brand awareness, deliver key messages to a new target audience, and generate footfall traffic to the showroom opening.
Methods:
The campaign employed a comprehensive social media strategy to effectively reach the target audience and deliver engaging content:
Creative Audience Targeting: Precise audience segmentation and targeting were implemented to ensure the content reached the intended audience.
Boosted Ads: Promoted posts and ads were strategically deployed to amplify brand reach, increase visibility, and drive engagement.
Bespoke Imagery, Videos, and Reels: A variety of visually appealing and compelling content formats were created to captivate the audience's attention and communicate key brand messages effectively.
Reactive Posting of Live Events: The campaign leveraged real-time updates from the NeoCon23 event to share exciting moments and positive situations, generating excitement and interest among the audience.
Results:
The campaign produced outstanding results, surpassing expectations, and achieving significant engagement and growth across all social media platforms:
LinkedIn:
The campaign experienced a 300% uplift in impressions. It also recorded a substantial increase in average click-through rates and reactions, reflecting strong audience engagement. The highest-performing posts achieved click-through rates ranging from 28% to 32%, indicating high interest and interaction.
Instagram:
The campaign witnessed a staggering 1,052% increase in accounts reached, indicating a substantial expansion of the brand's reach. It recorded a remarkable 98% uplift in profile visits, delivering heightened interest in the brand and its offerings.
Facebook:
The campaign demonstrated a 931% increase in reach, effectively expanding the brand's visibility among Facebook users. It experienced a significant 381% uplift in page visits, indicating increased interest in the brand's content and offerings.
In Summary:
The campaign's innovative approach, including creative audience targeting, boosted ads, bespoke imagery and videos, and reactive posting, resulted in outstanding outcomes. The campaign's results showcased a substantial increase in impressions, click-through rates, accounts reached, profile visits, and reach. These achievements demonstrate the campaign's effectiveness in achieving the desired goals and positioning Frövi as a prominent brand in the US commercial interior design market.
